Deus Vult

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The company "Magnet" is engaged in the construction and leasing and subleasing of beauty coworkings in Moscow and Mordovia. The company also leases premises for offices, shops and beauty salons.

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Annual turnover: 25 million rubles.
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The company employs 7 people.
8 cash flow gaps per year
The company's founder, Anton Marychev , did not even know what management accounting was:

"For example, I also considered marketing figures to be management accounting. All of this was written down on paper, but in reality it was not kept at all."

Hoping to figure things out, the entrepreneur bought courses on financial literacy and gradually learned how to keep management records.

"When I started studying and delving into it, I started using Excel for three reports. Formulas were constantly crashing in it, it was hard to figure out what belonged to which article and which reference book. If something needed to be changed, we called a special person who understood it. But in essence, this method of financial accounting was no different from keeping records on paper. There was no point. I didn't feel any relief from Excel."

The company constantly experienced cash flow shortages.

"There were 8 cash gaps in 2021. We were constantly looking for money to plug the holes. It was not clear why this was happening. The only thing that kept us afloat was the financial cushion."

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One employee handles management accounting
At financial courses, Anton was recommended PlanFact as a service for automating management accounting, and was trained and helped with implementation.

"They taught me how to create articles website development service correctly, what data to enter into which articles.



After implementing PlanFact, the accountant quickly figured it out and runs the service without problems or difficulties"

Currently, one person, an accountant, is engaged in entering data and maintaining PlanFact in the company. The manager looks at the analytics, results and makes decisions.

Results
1. Optimized expenses, the company saves 100 thousand rubles per month.

"We saw an overspending on personnel - it turned out that the expenses for the cleaning company were inflated, and this was eating up part of the net profit. We optimized the expenses and are saving about 100 thousand a month"

2. We managed to avoid cash flow gaps thanks to the payment calendar.

"I stopped taking money out of the business based only on my own desires and needs. It turned out that this was the reason for the cash flow gaps. Now I have a payment calendar and payment plans in front of me. The cash flow gaps have stopped."

3. The service helped sell two ready-made businesses.

"The buyers looked at all the financial analysis, saw that it was done carefully, every ruble was taken into account. This created trust. I made an upload of net profit, and any objections to the price of the business were immediately worked out"

4. Accounting has become simpler and even non-financiers can handle it.

"We are currently opening a large beauty coworking space with investments of around 25 million rubles. We have sorted all the checks for this project by month and are prepared for a long process of entering them. But the service turned out to be so convenient that the assistants quickly create articles and enter checks themselves. Neither I nor the accountant are involved in this."

5. Cost items help to form an adequate rental price.

"We clearly see how much we spent on electricity, water supply, etc. We can divide the items into categories and calculate the price per square meter of construction. It is convenient to calculate an adequate price for renting a square meter from it"

6. PlanFact helps to track the break-even point and reaching profit.

"We opened a beauty coworking space in Moscow on Prospekt Mira. PlanFact shows how much investment went into it, when the return on investment occurred, when the breakeven point was passed, and when the coworking space began to generate net profit. Such data transparency helps to manage the business wisely"

7. It became possible to make management decisions separately for each project and area.
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