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Template for creating a digital marketing strategy

 
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Dołączył: 30 Paź 2024
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PostWysłany: Sro Paź 30, 2024 07:24    Temat postu: Template for creating a digital marketing strategy Odpowiedz z cytatem

Due to new digital marketing trends and the changing consumer behavior, it is normal that you do not know what aspects you should consider in your company's marketing plan for 2021.

In these uncertain times, you need something to help you ground your ideas, and that's what strategies are for.

A digital marketing strategy consists of a series of actions that, when planned, executed and evaluated, allow you to achieve your business objectives, specifically, within websites, search engines, social networks, emails, among other channels.


In this article, you will find a template for creating a shopify website design digital marketing strategy , which you can download, edit and customize with your company's data. Below, we give you a brief summary of what you will get in this document.

1. Planning
The planning stage is the core of your strategy. Here you will establish the marketing objectives you want to achieve; identify the basic aspects of both your company and your competition; diagnose the threats in the environment; and allocate a budget to acquire the necessary resources when executing the strategy.

1.1 Identifying SMART objectives
To align your marketing efforts with clear goals and objectives, you must establish SMART objectives , that is, future actions that are specific, measurable or quantifiable, achievable, relevant and time-bound.

We show you an example:

Increase website visits by 40%, (specific/measurable) by doubling the volume of content creation (achievable/relevant) during the first quarter of the year (time-bound).

Learn more about the SMART method here: How to design SMART objectives in digital marketing?



Establishing a brand personality will help you know which actions are most appropriate for your company, based on the characteristics, qualities, values ​​and tastes that you consider identify it as if it were a person.

We recommend you read: Step-by-step guide to defining a brand's personality

1.3 Creating a buyer persona
After defining your brand's personality, it's time to do the same with your ideal client by creating a buyer persona .

Here is an article that can help you with this point: 20 questions to create buyer personas

1.4 Benchmarking
When we talk about benchmarking, we refer to the process of collecting, comparing and analyzing key indicators of both your company and your competitors.

Mainly, this allows you to know in a qualitative and quantitative way how other companies or brands in your sector are doing on their digital channels.

However, keep in mind that benchmarking is a much deeper process than how it is approached in digital marketing. If you want to know more about it, we invite you to read: What is benchmarking and what is it for?

1.5 Brand diagnosis
Before thinking about new activities to meet your objectives, you must analyze whether those that have been implemented are effective, and that is what a brand diagnosis is for.

Based on different criteria, this practice allows you to analyze the strengths and weaknesses of your company based on its past actions.

1.6 Creating budgets
Managing your financial resources well is key to making your marketing strategy successful. That's why here you're going to draw up a spending plan according to the different activities you need to carry out.
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