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From personalizing the on-site experience to sending targeted communications even off-site, but not only: careful user profiling and segmentation can also be strategically relevant when planning campaigns on Google ADS.

From personal data to information about browsing and the purchasing journey, but not only: Blendee website development service collects and normalizes a significant amount of data about users which, with the input of sophisticated artificial intelligence algorithms, can then be used to create highly profiled segments.

User Segments: From Blendee to Google ADS in One Click
Thanks to the Google ADS connector , segments created in Blendee can be easily synchronized and made available as target audiences for campaign creation in the dashboard of the popular paid campaign platform.



Whether it’s acquiring new traffic, creating lookalike user groups, or retargeting campaigns , you can create personalized messages for each segment while dramatically improving the CTR of each ad.

To enable the integration with Google ADS, simply set the Google ADS account ID to forward the Blendee connector request for the Adwords app. Once the setup is complete, you can start synchronizing Blendee and Google on each user segment of the platform.

Personalized ads and “tailored” experiences: how to optimize your placements
The user experience never stops within the site, it always involves a greater number of touchpoints and keeping it consistent across all of them is sometimes a real challenge.

However, thanks to the integration between Google Ads and Blendee, it is possible to personalize the user experience on the destination site based on the original campaign. All this allows marketers and digital strategists to change perspective and assess the importance of focusing personalization activities even after the click. Only in this way is it possible to create omnichannel customer experiences and optimize the invested budget, thus significantly improving the ROI of campaigns.
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