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Redirect Chain and Redirect Loop are quite common issues faced by WordPress website owners. This occurs when a URL is continuously redirected to another URL, forming an endless chain or loop.

If this Redirect Chain and Loop is not fixed immediately, the impact will be very bad for SEO, visitor experience, and website performance.

This article will give you a guide on how to deal with Redirect Chains and Loops, as well as the dangers to SEO if left untreated.

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Understanding Redirect Chains and Loops
Redirect Chain and Loop is a series of HTTP redirects that occur when a web browser or server sends a request to access a specific URL.

For example, when you try to access the “About Us” page, you are directed to the “Company Profile” page, then from the “Company Profile” page, you are directed again to the “Company History” page.

The following is an illustration of how a Redirect Chain is formed on a website:

How to Overcome Redirect Chain and Loop
What is the difference between Redirect Chain and Redirect Loop?

This Redirect Chain is likened to a long, endless chain, or several website redirects between the first URL and the final URL.

Meanwhile, this Redirect Loop is like a closed circle of two or more URL redirects that lead to each other, thus creating a “vicious circle (loop)” that traps visitors.

The following is an illustration of how a Redirect Loop is formed on a website:

How to Overcome Redirect Chain and Loop
How to Overcome Redirect Chain and Loop
Fixing Redirect Chain and Redirect Loop are two different ways. Therefore, check out the following guide so you can solve both problems properly.

How to Overcome Redirect Chain
The simple solution is to cut the chain. You need to route all traffic directly to its final destination, without going through any intermediaries.

Use this illustration to understand how to overcome Redirect Chain:

Page A redirects to page B
Page B redirects to page C
Page C redirects to page D
After that, follow these steps carefully:

Determine which page all of these redirects should end up on. In the example above, that page is Page D.
Next, remove unnecessary redirects. For example, remove all redirects to Pages A, B, and C.
Create a direct redirect from the starting page (for example, the page that previously led to Page A) to the final destination page (Page D).
How to Overcome Redirect Loop
Usually, Redirect Loop occurs due to misconfiguration when we set up redirect URL . For example, we have a Redirect Loop like this:

Page A -> Page B
Page B -> Page C
Page C -> Page A
To fix this, we can change the redirect on page C so that it no longer points to page A, but to page D which is the actual final destination.

Follow these steps to resolve Redirect Loop:

Find which page starts the Redirect Loop. You can use special tools to track redirects or check the page source code.
Change the redirect on the page that starts the Loop so that it no longer points to the previous page, but to the correct page.
After making changes, double check whether the Redirect Loop is completely gone.
How to Overcome Redirect Chain and Loop
Causes of Redirect Chain and Loop
Redirect Chain and Loop occur without us realizing it, and the causes are due to the following things:

There is a Redirect Stack: The changes you make to your website repeatedly create multiple redirects. That is when we request the old content URL to the new URL. Because there was previously a redirect from the old URL, this can form a redirect chain.
Incorrect .htaccess Configuration: This .htaccess file is like a roadmap for the web server. If there is any error in writing or configuring this file, it can cause unwanted redirects, even forming a Loop.
Plugin Conflicts: Some WordPress plugins, especially those related to SEO, have features to manage redirects. If several of these plugins are activated at the same time and have different settings, a conflict can occur which can cause a Redirect Chain.
Protocol Changes: When you move a website from HTTP to HTTPS (or vice versa), you unknowingly create a redirect. If not done carefully, these redirects can combine with other redirects and form a long chain.
Manual Errors: Human error can also cause redirect chains. For example, when you accidentally create the wrong redirect or forget to delete a redirect that is no longer needed.
Redirect Chain and Loop Checking Tool
Fortunately, there are many tools that you can use to check and break the vicious cycle of Redirect Chain and Loop on your Wordpress website. With the right tools, we can solve the Redirect Chain and Loop problem, so that our website can run smoothly and visitors are satisfied.

1. Google Search Console
Google Search Console is a very useful tool for managing and monitoring website performance on Google. This tool can not only show indexing issues, but also redirect errors.

2. HTTP Testing Tools
These tools provide america cell phone number list greater control in examining the HTTP response of a URL. Some examples of HTTP testing tools are: cURL, and Postman.



3. Browser Developer Tools
All modern browsers, including Chrome, come with developer tools that help you inspect details about a web page, including response headers and redirects.

4. Special SEO Tools
Many SEO tools provide special features for checking redirects, such as:

Ahrefs: Offers a Site Audit that can detect a variety of technical issues, including Redirect Chains.
SEMrush: Provides Site Audit similar to Ahrefs.
Screaming Frog SEO Spider: Is a powerful crawler that can scan an entire website and generate detailed reports about redirects.
5. WordPress Plugins
If you are using WordPress, there are several plugins that can help you manage redirects, such as: Redirection and Broken Link Checker.

The Impact of Redirect Chain and Loop on SEO
How to Overcome Redirect Chain and Loop
Here are the negative impacts if your WordPress website is caught in the Redirect Chain and Loop problem, especially in terms of website SEO performance:

Google Tired of Crawling: Google has a lot of websites to crawl. Well, if your website is full of convoluted redirects, Google will get tired of chasing them. Google has to chase your website URL in a maze or a vicious circle, it must be tiring, right? As a result, Google may give up before it has time to index all the important pages on your website.
Slow Pages: Every time there is a redirect, it is like adding another step to the destination page. The more redirects, the longer it takes for the page to load. Visitors don't like waiting around, so they will go to another website that is faster.
Google Dislikes: Google wants to provide the best search results to its users. If your website is slow and difficult to navigate due to lots of redirects, Google will consider your website to be of poor quality and will lower its ranking.
Link Strength Weakens: Every time there is a redirect, the link equity leading to that page is reduced little by little. It's like giving someone a gift, but the gift has to go through many hands before it reaches the intended recipient. The more hands it goes through, the less valuable the gift is.
Conclusion
Redirect Chain and Loop is a trap that makes your website difficult to access by search engines and visitors. As a result, your website will be difficult to find in search results and visitors will go to other websites.

The best way is to create a simple and clear website structure, and minimize the use of redirects. If you must use redirects, make sure they are done correctly and do not form a long chain.

By choosing the right hosting provider and managing your website well, you can improve your website performance. IDwebhost is the right solution for that!
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