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Other difficulties you can encounter:

SMS about errors when users de phone number enter wrong keywords don’t include your brand name. Thus, your clients will receive messages from an unknown sender;
Association with your competitors that use the same code. Look at US short code directory to figure out who owns the shortcut number you’re going to order;
The possible bans or restrictions if a company that used the same short code is related to fraud;
A risk to lose some of your clients. For example, if a user is subscribed to several brands through one short code and decided to opt out of just one of them, he can mistakenly unsubscribe from all companies including yours.
An important note: some providers don’t support shared codes anymore due to the listed disadvantages.

The dedicated service is about giving you a short number that will allow you to control the entire customer experience from end to end (you are going to be the only user of the code). The main drawback is the cost: you have to pay more. With a dedicated number, you are able to utilize any keywords you want which greatly simplifies the launch of marketing campaigns.

There are several options for the dedicated SMS short code service. The vanity phone number means you buy a number you like. Maybe, it will be a code, which is similar to your support number or easy to remember. Moreover, you are able to order a short code text when users see the name of your company instead of the phone number. But this is only suitable for one-way communication.
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