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6 principles for your social media campaigns
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Creating effective social media campaigns that generate the expected result is what any marketing manager wants to achieve.


However, there are certain principles in any social media campaign that must be adhered to to increase the chance of this happening.

Campaigns on social networks, with strategy
If you don't apply the right marketing tactics to your strategic app Job Function Email Database roach, social media will truly be a waste for a business.

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Below we will present 6 principles of social media campaigns that will serve to move further towards achieving marketing objectives.


Have a plan to sell from the beginning
On social networks, you should avoid the role of annoying salesperson who tries to sell all the time, at all costs.

But that doesn't mean you shouldn't do everything necessary to give prospects opportunities to connect and eventually do business with your company. If this is not done, there will be no return on the investment that has been made in social media marketing .

These types of opportunities can be in two formats: lead generation or sales . In the first case, customers should be given an incentive in exchange for their contact information, be it a report, white paper, gift certificate, or a ticket. The second is to sell, but with the condition that it is a special offer, such as an exclusive for networks, a special price or positioning it at least as something special and rare.

This must be done this way because social networks are a kind of party , where you do not sell from one place to another, without something truly extraordinary must be offered to make it worth the 'interruption' that is caused by sales. .

Emphasize the need to act now
Offers made on social networks must be fresh, new and changing , with clear time limits. You must offer advantages for purchasing, registering for a newsletter , commenting or sharing. This must have a time limit and an incentive to act right now.

Give clear instructions of what you expect from the user
If you want the user to visit a site, you must ask users to do so . If that is the objective, it is necessary to highlight the link as much as possible so that the action is clearly visible. But in all actions required of the user, it must be clearly stated what is desired.

Track and measure
If the results of social media campaigns are not tracked , the ROI of these cannot be known.



Each social network has measurement options in the account profile that is managed, as well as advertising platforms that can be used. All of these platforms contain tools to track conversion, do analytics, and see new possibilities to try later.

Sell ​​only 15% of the time
Creating valuable content 85% of the time is a good strategy , with one condition: the content must be created thinking about making the user think about the need that your product or service solves. So, by making the sales effort the remaining 15% will be easier to convince that your brand can help them.

The goal, simply put, should be ROI, not popularity.

Aim for results
The only thing to use to determine the marketing direction and how the budget will be applied should be the results of each ad and post .
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When running social media campaigns, it's essential to apply the right principles, especially if you're promoting something as unique as a crypto presale. Start by ensuring authenticity in your content, which helps build trust with potential investors. Second, focus on clear messaging that highlights the value of the crypto project. Make use of data-driven targeting to reach the right audience and create engaging visuals or infographics explaining the presale details. Lastly, don’t forget to use influencers in the crypto space and track performance to refine your strategy.
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